Underwriting
If you are a business owner or manager, you know that television advertising is ordinarily very expensive. Did you know that a partnership through underwriting with CTV would cost very little?
By providing a cash donation (or merchandise) for our annual Holiday Gift Auction, you can take advantage of several opportunities to promote your business throughout the year.
CTV reaches a viewing audience that includes more than 100,000 households throughout Knox County. We are a favorite among residents who enjoy local programming produced by local residents. In addition, our website presence reaches out to the entire world!
At various levels of giving, based on a uniform scale, you can take advantage of any (or all) of the options outlined below.
UNDERWRITING LEVELS
Level 1: $40 - $199 [Basic Promotion Package]
- Website Pre-Auction Promotion
- TV Preview Video Promotion
- Live “on-air” TV Host Promotion
Level 2: $200 - $299 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (2 weeks)
Level 3: $300 - $399 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (3 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
Level 4: $400 - $499 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (4 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
+ TV Auction Board Sponsor Recognition
Level 5: $500 - $599 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (5 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
+ TV Auction Board Sponsor Recognition
Level 6: $600 - $699 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (6 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
+ TV Auction Board Sponsor Recognition
Level 7: $700 - $799 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (7 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
+ TV Auction Board Sponsor Recognition
Level 8: $800 - $899 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (8 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
+ TV Auction Board Sponsor Recognition
Level 9: $900 - $999 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (9 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
+ TV Auction Board Sponsor Recognition
Level 10: Over $1,000 Contribution
Basic Promotion Package, plus . . . .
+ TV Community Calendar Graphics Promotion (10 weeks)
+ TV “Auction Specials” Video Promotion (individual items over $300)
+ TV Auction Board Sponsor Recognition
+ Website Banner Promotion
"EARLY BIRD" BENEFITS
If you are among the “early birds” who express their interest in contributing to our auction by submitting a Community Partner Response Form before July 1st, you can receive two additional forms of Bonus Promotion. Each can start almost immediately. One involves inclusion in a special Slideshow on this website; the other involves a special insertion in our TV Community Events Calendar.
(1) Your storefront, sign, or logo will be featured in a special Slideshow that will be presented on the Auction Page at our website. This slideshow will be displayed throughout the Spring, Summer & Fall leading up to the auction. It will be viewed by everyone exploring our website for more details about all of the auction items.
(2) A special “Thank You” slide will be inserted into our “on-air” Community Events Calendar for one FULL WEEK. Our Community Events Calendar is one of the most popular features of our channel. Reaching the homes of more than 100,000 cable subscribers in Knox County, the calendar airs approximately 6 - 8 hours at various times throughout the day and night.
Call Kevin Jeske [Director of Development] @ 215-4316 for further details.
