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NEIGHBORHOOD FOCUS GROUPS
This year, Community Television of Knoxville is celebrating 45 years of service to Knoxville residents, including many of your neighbors! Currently, we are expanding our outreach with increased focus on helping neighborhood groups overcome challenges related to neighbor-to-neighbor communication and neighbor engagement.
Don’t get left behind!
If your neighborhood has not yet participated in the CTV neighborhood focus group study currently underway, it’s not too late. Focus group interviews will continue through February.
This study is a perfect ‘COVID-safe’ activity that will help to energize or re-energize neighborhood groups that have become less active as a result of having to adjust to the ongoing pandemic. Your participation involves one 45-minute Zoom session with 3 – 7 residents of your neighborhood scheduled at the convenience of the group. No preparation is required.
At the conclusion of the study, each participating neighborhood group will receive a comprehensive report summarizing input received from all groups on topics related to:
- unique neighborhood characteristics,
- effective neighbor communications,
- increasing neighbor engagement & participation
- successful neighborhood projects & future ideas, and
- successful fundraising activities
Participating neighborhood groups will learn from the shared successful experiences of other neighborhood groups and will also discover easy ways to use CTV to help them achieve their neighborhood goals.
All focus groups will be conducted via Zoom. Each will be scheduled at a convenient time for the participants on any day of the week, or time of day. Participants will include 3 – 7 neighborhood residents selected by your group, which may include both, members, and nonmembers of your board.
Important Note: These focus groups will NOT be aired on CTV. The purpose is to help the neighborhood groups explore ways to overcome obstacles related to communication and neighbor participation.